How do Atlassian's AI agents compare with enterprise competitors?

As of November 5, 2026, Atlassian Rovo is the cheapest to start because it is included in paid Jira and Confluence plans (25, 70 or 150 credits per user a month on Standard, Premium and Enterprise), but from December 3, 2026 usage past the pooled allowance bills at $0.01 per credit with extra usage on by default. Microsoft 365 Copilot is a $30 per user per month add-on (Copilot Chat is free with eligible Microsoft 365 plans) and is strongest in documents, email and meetings. Salesforce Agentforce is priced for customer-facing and CRM work: Flex Credits at $500 per 100,000, $2 per conversation, or add-ons from $125 per user a month.

Is Atlassian Rovo free?

Rovo is included in Jira, Confluence, Teamwork Collection and Service Collection cloud plans with a monthly credit allowance pooled across the organization. In-line summaries, rewrites and Rovo Search stay free. Rovo Chat, Confluence AI Slides, the Jira Coding Agent and Teamwork Graph queries consume credits; from December 3, 2026 any usage above the allowance is billed at $0.01 per credit ($10 per 1,000) unless an admin turns extra usage off.

Which is better for engineering teams: Rovo or Microsoft 365 Copilot?

For teams whose work lives in Jira, Confluence and Bitbucket, Rovo, because its agents read the Teamwork Graph (issues, pages, owners) and Atlassian includes a Jira Coding Agent. Atlassian's internal benchmark claims agents with Teamwork Graph context give 44% better answers with 48% fewer tokens; that is a vendor figure. Microsoft 365 Copilot is better when the work is in Outlook, Teams, Word and Excel. Many companies run both and connect them through MCP.

What does Salesforce Agentforce cost compared with Rovo?

Agentforce has four buying models as of November 5, 2026: Salesforce Foundations (free to start), Flex Credits at $500 per 100,000 credits, $2 per conversation for customer-facing agents, and per-user licences: Agentforce add-ons $125, Industries add-ons $150, Max Edition from $550, an Agentforce User License at $5 (requires Flex Credits) and Agentforce Coworker at $50 per user per month. Rovo's overage price is $0.01 per credit, but credits are not comparable units across vendors; compare cost per completed task in a pilot.

Quick Answer

Atlassian Rovo vs Copilot vs Agentforce: Enterprise Agents

Published: November 5, 2026

The short answer

Pick the agent platform that sits on the system your team already works in. All three have good agents; what differs is the data they see and how you pay. As of November 5, 2026:

Atlassian Rovo — for software, IT and project teams on Jira and Confluence. Included in paid plans; metered in pooled credits; overage $0.01 per credit from December 3, 2026.
Microsoft 365 Copilot — for knowledge work across Outlook, Teams, Word, Excel and PowerPoint. $30 per user per month add-on; Copilot Chat included free with eligible plans.
Salesforce Agentforce — for sales, service and customer-facing agents grounded in CRM data. Consumption (Flex Credits, per conversation) or per-user add-ons.

The comparison

	Atlassian Rovo	Microsoft 365 Copilot	Salesforce Agentforce
Best at	Jira issues, Confluence pages, dev and service workflows	Email, meetings, documents, Teams	CRM, customer service, sales
Context source	Teamwork Graph (+ Rovo MCP Server for other tools)	Work IQ over Microsoft Graph	Salesforce data and Data Cloud
Free tier	Included allowance in every paid Jira/Confluence plan	Copilot Chat with eligible Microsoft 365 plans	Salesforce Foundations
Paid unit	Rovo credits, pooled per org	Per-user licence; Copilot Credits for advanced experiences	Flex Credits, conversations or per-user add-ons
List price	$0.01 per credit over allowance	$30 per user per month	$500 per 100,000 Flex Credits · $2 per conversation · add-ons from $125/user/mo
Coding agent	Jira Coding Agent	Copilot Code (usage-based)	Agentforce Vibes

Prices are list USD from each vendor’s pricing pages on November 5, 2026.

Atlassian Rovo: included, then metered

Rovo’s allowance comes with the subscription and is pooled across the organization, so heavy users draw on light users’ share. Per user per month: 25 credits on Standard, 70 on Premium, 150 on Enterprise for Jira and Confluence; 250 / 700 / 1,500 for Teamwork Collection and Service Collection. Allowances stack across apps and reset on the billing date.

Atlassian announced the meters on September 2, 2026; allowance limits and billing take effect on December 3, 2026. Three meters apply: Rovo credits (Rovo Chat, Confluence AI Slides, Jira Coding Agent, Teamwork Graph queries), automation steps, and AI agent resolutions (outcome-based). In-line summaries, rewrites and Rovo Search remain free. Past the allowance, extra usage is on by default and bills at $0.01 per credit until an admin-defined cap; Atlassian’s own example is an org that uses 35,000 credits against a 28,000 allowance and pays $70. Admins get alerts at 80% and 100%.

Before December 3: open Atlassian Administration, check usage per app and per user, and set a spending cap or turn extra usage off.

Microsoft 365 Copilot: per seat

Copilot Chat, a web-grounded assistant, is included at no extra cost with eligible Microsoft 365 plans, and can run custom agents on a metered basis. The paid Microsoft 365 Copilot licence adds Work IQ, Copilot inside Word, Excel, PowerPoint, Outlook and Teams, and Microsoft’s prebuilt agents (Researcher, Analyst, Facilitator). Microsoft 365 E7 includes Copilot; Copilot Business is a separate add-on for organizations with up to 300 users. More advanced experiences, including Copilot Cowork, Code, Autopilot and the Work IQ APIs, bill by usage in Copilot Credits on top of the seat.

Salesforce Agentforce: priced per action, conversation or user

Agentforce is the most flexible and the most complex to budget. Customer-facing agents are usually bought per conversation ($2) or with Flex Credits ($500 per 100,000 credits, charged per action). Employee-facing use can be unmetered on licensed users through add-ons ($125 per user per month for Sales, Service and Field Service; $150 for Industries), or Max Edition from $550 per user per month with 2.75 million Flex Credits per org per year. The $5 Agentforce User License gives every employee access but still needs Flex Credits.

Which to pick

Engineering, IT service and project teams: Rovo. The allowance covers light use, and the Jira Coding Agent and Teamwork Graph are Atlassian-only.
Company-wide knowledge work in Microsoft 365: Copilot. Start with free Copilot Chat; license seats for the people who live in Outlook and Teams.
Customer service and sales automation: Agentforce, priced per conversation for support volume you can forecast.
All three: common in large companies. Connect them through MCP rather than buying one to replace the others, and meter each separately.

Credits are not comparable across vendors. Run one workflow (for example, triaging 100 support tickets) on each and compare cost per completed task. For governance across these platforms, see enterprise work platforms compared on AI governance; for an earlier three-way with ZoomMate, see ZoomMate vs Agentforce vs Rovo.

Last verified: November 5, 2026.